Can I Use Media Found on The Internet in My Science Video?

In talking with colleagues and students, I find that quite a few of them are confused about intellectual property, copyright, “fair use”, and public domain. The ready access to material on the Internet has added to the confusion. So I thought I would write a series of posts on the topic.

In this first post, I will define those terms and provide some useful links to additional information. Note that I am not an expert on copyright law; if you need legal advice, please contact an attorney.

Intellectual property:

Intellectual property is any creation arising from one’s mind. Such creations may be literary or artistic works, musical works, machines or devices, software, original processes, drugs or other chemical compounds, designs or images, and datasets, to name a few. Intellectual property is protected by either a trademark or service mark (for a name brand or logo) or by copyright (for a form of expression, such as a book or video). Read more at http://www.uspto.gov and http://www.copyright.gov.

Copyright:

A copyright is a type of protection afforded to the creator(s) of “original works of authorship” (literary, artistic, musical), both published and unpublished, for a period of time, which varies by country and other variables. As soon as a work is fixed in any medium (including the Internet), it is automatically copyright protected. Copyright only protects the form that the work takes, not the subject of the work itself. Ideas, facts, concepts, principles, and discoveries cannot be copyrighted. Read more at http://www.copyright.gov.

Fair Use:

The term “fair use” refers to the limited use of another’s work without permission. It is generally used by those who create commentary, criticism, satire, review, or scholarly critiques in which small portions of the original work need to be displayed for illustrative purposes. The concept is often misunderstood and improperly applied, however. Read more at http://www.copyright.gov/fls/fl102.html. The application of fair use to video is thoroughly discussed in this video:

Public Domain:

Works in the public domain can be freely used by anyone in any manner. However, it is not always easy to determine the status of a work. In the U.S., works published before 1923 are in the public domain, but guidelines for later works are more complicated and based on several criteria (date of creation, whether published or not, lifespan of the creator, whether copyright was renewed). Works created by a U.S. Federal Government (not state or local) employee in the course of their duties are also in the public domain; however, Federal agencies may employ contractors or hire a private company—their works may not be in the public domain. Read more and find additional links at http://fairuse.stanford.edu/overview/public-domain/welcome/

Determining the true status of a work often involves quite a bit of sleuthing. Keep in mind that many works have been reposted on multiple websites, often without permission; tracking down the original content owner is your responsibility.

More on Fair Use and YouTube

Continuing with the topic of fair use, I would like to point you to a video by Margaret Stewart, YouTube’s head of “user experience” who spoke to a TED audience.  She provides a (very general) look behind the curtain of how YouTube identifies matches between original material and videos that duplicate (or contain portions of) copyrighted originals.  What happens next depends on what restrictions the content owner has set for their work.

What’s impressive is the massive amount of information that YouTube handles daily.  It’s not just a few videos of people’s weddings or pets being uploaded, it’s the equivalent of 100 years of video being added each day….and being compared to millions of reference files.  It’s understandably an automated process, which leads to some mismatches and user complaints (you’ll get a feel for this by reading the comments to this video).

YouTube clearly strives to protect content owners, but also recognizes the value of content creators allowing the use of their work by others…in mashups, etc.  Stewart provides an example of how a content owner allowed the reuse of their work by a fan and later by a couple in their wedding video.  The wedding video went viral, getting over 40 million hits, which prompted renewed downloads of the original work from iTunes.  The lesson being that by allowing others to use their work, the original content owners benefited from the added exposure.

Anyway, here’s the TED talk:

Fair Use

If you plan to use someone else’s work (photographs, video, or music) in your video, based on the assumption that it falls under the “fair use” umbrella, you might want to take a look at the video below by the Stanford Center for the Internet and Society.

It’s quite long (34:51 min) and not designed to entertain, but is one of the best general explanations of “fair use” as it applies to video.  CIS was asked by YouTube to answer a number of common questions about “fair use”, using specific examples to illustrate.  The information in the video is not legal advice, however, and the speakers caution that they are only providing “general guidance”.  Their recommendation is to get legal advice if you are not sure.

Below, I’ve summarized the definition of “fair use” as well as the four criteria that determine “fair use”.

What is “fair use”?  The term refers to a set of exceptions whereby someone can use copyrighted material without permission.  There are a lot of misconceptions about what one can use without permission, especially if it’s found on the internet.

What are the four criteria?

1.  What are you doing with the copyrighted material?  Is your use transformative?

2. What is the nature of the copyrighted material?  Fictional and non-fictional material are gauged slightly differently.

3.  Is the amount of the copyrighted material used in your creation reasonable?  That is, do you use only what is necessary to make your point and no more?

4. Will your use impact the market for the original copyrighted material?

Want to know how these criteria apply to common scenarios involving video?  Watch the video: