Another nice video by the American Chemical Society focuses on what’s behind the diversity of colors in birds. It illustrates how to make an eye-catching video that gives the viewer something beautiful to look at while explaining the science behind the dramatic images:
By now you should have heard about the audio clip in which a spoken word is perceived as “Yanny” or “Laurel” depending on the listener (I hear “Laurel”). Here is a brief video by AsapSCIENCE that concisely explains this auditory illusion and reveals which of the two words was actually recorded.
It’s a good example of how video can be used to explain the science behind a fascinating phenomenon. The creators used an electronic white board to create their video (see this post for a how-to tutorial).
In my latest series of posts, I’ve been focusing on why scientists and other science professionals should be using video to share their experiences and to explain why their work matters to society. One reason is to combat the false information about science topics (the Earth is flat, NASA faked the moon landing, vaccines cause autism, etc.) and the anti-science movement, which questions the need for research and the motives of scientists. Such groups are technically savvy and understand the power of video to spread their message.
Now I’m not suggesting that you take on these anti-science folks.
Instead, you can make a video highlighting why your research is important and at the same time show your enthusiasm and dedication to finding solutions to problems. In other words, put a human face on the science. Videos featuring women and minorities are particularly needed to help inspire a more diverse scientific community. The following video accomplishes that objective by interviewing a South African scientist talking not only about what she researches but what attracted her to science in the first place.
Another video showing a large team of scientists on an expedition to collect deep ocean cores counters the outdated idea of the lone scientist working in an isolated laboratory. The video features scientists from different countries working together, day and night, to accomplish their research goals. In addition, the video shows the great care the scientists take in collecting, storing, and analyzing their core samples. Such videos give a more accurate picture of how and where scientists work and the diverse makeup of scientific teams.
An increasing number of scientists and science organizations are using video to show how science is conducted and why scientific research is important to society. Such videos are particularly effective when they not only show what scientists do, but show who scientists are and what motivates them. The video I’ve embedded below explains how a NASA-funded project is studying the effects of isolation on a group of people—in preparation for establishing a colony on Mars.
To make such a video interesting to viewers, the videographer needs to use a variety of perspectives. In the following tutorial, I describe 20 basic camera shots that filmmakers use and that you can easily replicate, even with a smartphone.
In a previous post, I talked about how the public’s view of science and scientists is skewed toward the laboratory as a primary location where science takes place. I pointed out that for many scientists, their laboratory is a rainforest in Central America, a desert in the US Southwest, the bottom of the Pacific ocean, or a cave in Canada. Yet the layperson’s image is most often of a white-coated scientist working in a sterile laboratory (google “draw a scientist” and see what images you find).
To raise awareness by the public (especially prospective science students), more field scientists need to film where they do their research and post them on media-sharing sites. The video embedded below (Spelunking in Search of Antibiotics) is a good example. It is only two minutes long and required only a brief break during their field trip to film. Yet the message it sends is that scientists work in fascinating places and are often intrepid explorers seeking answers in the most remote corners of our planet.
Such a video is incredibly easy to film and edit with a smartphone. The following tutorial provides a few, basic tips (using an iPhone, but the tips are relevant for all smartphones):