Are you planning to teach a Zoom course, host a Webinar, or participate in a video interview? If so, it’s important to ensure that you make a professional impression. In this video tutorial, I show how to make a few adjustments to the video and audio settings in Zoom that will improve their quality.
Tag Archives: video
How Video Can Help You Give Better Talks
I’ve heard that Jill Bolte-Taylor practiced her TED talk (My Stroke of Insight) 200 times. Was it worth the effort? Apparently so. Her talk has been viewed over 15 million times–one of the most popular on the TED website. Of course, her compelling story about suffering a stroke at the age of 37 and her thoughts about it from the viewpoint of a neuroanatomist had something to do with its immense popularity. However, her delivery was spell-binding. And that required a great deal of planning, effort, and, yes, practice.
I give this example to make a point or two about practicing your science talks and to make a suggestion about how to improve your performance.
Those of us in science often practice our conference talks and seminars only in our heads—rarely out loud—you know who you are. And it shows. The last conference I attended was filled with the usual boring, rambling, droning presentations that often went overtime, and my thought, sitting in the audience, was that these presenters probably had no idea how terrible they sounded. They probably thought their presentations were fine, perhaps even brilliant. Who’s going to tell them otherwise? “Hey, Professor Hotshot, your talk sucked!”
Students are told to practice, practice, practice their talks. Some do, but many try to emulate their professors—the ones who put their slides together the night before their session and then just wing it. Of course, the professor has a lot more experience speaking extemporaneously and also can get away with giving a bad talk occasionally. A student or early-career scientist cannot afford to take chances—especially in a high-stakes situation like a job interview seminar. In fact, it is just such a situation that a speaker must be well-practiced. An outstanding talk may be the main factor distinguishing the successful job candidate from the rest of the pack. The speaker not only must have internalized the talk’s content, but their voice, facial expressions, and body language should exude confidence, not nervousness or uncertainty.
So, how do you know if your talk is good or still needs some more practice? Well, how many professional talks have you given? One or two? If so, you probably need more practice than someone who has given fifty talks. If you consider yourself an experienced speaker, do people routinely tell you afterwards that your talk was great—without any prompting from you? No? Then perhaps some change is in order.
How can you assess the effectiveness of a particular presentation or, more generally, your speaking skills?
The typical advice is to give the talk to a group of friends or colleagues—several times, if possible. This is a good idea, especially for novices or anyone planning to deliver a high-stakes talk. However, this approach may not be possible or always convenient. We also may be reluctant to impose on others. Even when some speakers do get feedback, they fail to act on the suggestions because they don’t believe (or don’t want to believe) that their performance is less than stellar.
The other, less common, advice is to use video to record a speaker’s performance. I’ve found that students can especially benefit from watching videos of their speeches—particularly students who won’t accept critical comments from the audience. Actually seeing themselves fidgeting, mumbling, or rocking back and forth makes it difficult to deny what others are telling them. Often, observing themselves on camera is a great eye-opener, even for a seasoned speaker. So I think it’s a great idea to video yourself giving your presentation and then watch it to see where it needs improvement. This approach literally puts you in the audience’s shoes. You can see how you and your presentation will look to others. Is it understandable? Are there parts that are too fast, too slow? Is your voice clear and steady or squeaky and annoying? Are you using inappropriate gestures or standing like a statue? What overall impression does your body language and voice convey?
Some will balk at the advice to practice out loud and especially to use video to review their performance. “It’s too much work.” “I don’t have time–my talk is next week and I still don’t have my slides prepared!” “My delivery is fine; I don’t need to see a video to know this.” Well, I can tell you from watching videos of my talks that my perception of how well (or not) I was doing during the talk did not necessarily agree with what I saw on tape later. If you’ve never seen yourself giving a talk, then you may be in for a big surprise. You might discover that you have a distracting mannerism or that your body language says, “I don’t have a clue what I’m doing.” You might see that you spend too much time looking at your slides instead of the audience. Your voice may be a droning monotone that puts people to sleep. These are all problems of delivery that practice can help. And video can help you see what those problems are and whether you are improving with practice.
I’m surprised more people don’t use video to practice and improve their talks. Unlike when I was a student, making a video today is as easy as pulling out your cell phone. Modern smartphones have excellent video cameras, and you can use one to record and review your science talks. Here are a few tips:
1. To practice speaking, the idea is to simulate the conditions you’ll experience during the real talk as closely as possible. Stand up in front of your slides and deliver your talk out loud. Use a remote control to advance your slides; practice with a laser pointer if you plan to use one.
2. You might record your presentation in a small conference room that has a projector and screen. If that is not possible, then you’ll have to improvise in an office, laboratory, or at home. If you don’t have access to a projector, it may be possible to mirror your presentation on a TV screen. If you have Apple TV, you’ll be able to do this easily.
3. Try to stabilize your video recording device on a tripod, desk, shelf, or table and position it a sufficient distance away from you to film your entire body (or most of it).
4. If you use a phone or tablet as a recording device, be sure to position it in landscape orientation to record video.
5. It’s advantageous to have an audience for at least one of your practice videos because you want to record how well you make eye contact with audience members and also how you handle questions. If this is not possible, you might pin up photographs of people’s faces around the room to simulate an audience.
6. You might find it convenient to film your practice presentation in short segments instead of one long recording. This way, you can more easily review specific parts without having to wade through the entire film—especially if your talk is an hour long. You could divide the film, for example, at natural breaks: background/introduction, methods, results, discussion, and conclusions.
7. Review your video with a critical eye and ear for timing, body language, gestures, facial expressions, eye contact, and voice. If you spot a problem, try to figure out when and why it occurs, which may help you address it. For example, you may um and ah a lot whenever you get to information that you’re less confident about. Perhaps you need to rethink what you want to say so that you are more certain.
8. You may have to watch your video performance several times to let the initial shock (of seeing yourself as others do) wear off. However, you will become accustomed to seeing and hearing yourself on film and be able to watch critically.
9. It also helps to watch your video performance with someone else who can help you spot problems and to make suggestions for improvement. Students could work together to review each others’ videos, for example. You also could share your practice video with an advisor or some other mentor who may not have been able to hear the talk in person. Perhaps they are on sabbatical or doing fieldwork, but you really want their input. They can review the video and give you some additional feedback.
10. Courses designed to teach students how to give a scientific presentation would greatly benefit from having some or all of the talks recorded on video and reviewed by the instructor and classmates.
Very few people are naturally gifted speakers. Most of us have to work at it, but It’s difficult to improve if you have no idea of what you are doing wrong. Recording yourself with video can be an easy way to identify and correct problems.
How to Make a Book Trailer: Part One
A hot trend in publishing these days is to make a media trailer to call attention to a book and its author. Whether you are an educator who’s written a textbook or a novelist, you may be considering a book trailer to reach a wider audience.
First off, what is a book trailer? A book trailer is a video that briefly summarizes what the book is about and what the reader will get out of it. Most people are familiar with movie trailers, which are used to advertise films. A movie trailer is typically composed of clips from the full-length film, which are strung together to give a preview of what the movie is all about. The whole point is to stimulate people’s interest and encourage them to go see the movie. A book trailer is very similar, except that it is advertising a written document instead of a cinematic product.
Why would an author need a book trailer? As a recently published author, I am aware of how difficult it is to get a book onto the radar of potential readers. A book trailer can be a very effective way to promote a book, along with all the traditional approaches of book marketing. A growing number of people are searching for information in the form of video. The public is already primed for visual advertisements such as movie trailers; so a book trailer is a form of advertisement that is readily understood by the public. That’s the good news. The bad news is that it can be expensive to hire someone to create a trailer for your book. Your publisher may not be willing to cover that cost, or you may be self-published and cannot afford it.
So what do you do?
Well, you can consider creating the book trailer yourself. It was a no-brainer for me to create a book trailer to advertise my ebook on how to make science videos. As I explain in my book, how we communicate has changed radically in the past few years, and having multimedia skills, such as videography, opens a whole new world of opportunity for anyone whose livelihood depends on getting a message out to end-users. In the past, one needed a trained film crew to make a video, but today we have inexpensive equipment that can capture high-definition images (even an iPhone can record 1080p video), powerful movie editing software that is cheap and easy to use (apps for mobile devices cost less than $10.00 US), and free video-sharing sites that make it easy to show your movie trailer to the world.
In this series of posts, I explain the process I went through to create a book trailer for The Scientist Videographer and then provide a tutorial to show an easy way to make one yourself with an iPad (or other mobile device).
Step One: Study Examples of Trailers. Watch a few book trailers and study what makes them effective and what aspects detract (ask yourself which parts make you want to buy the book and which ones turn you off). You want to peruse book trailers that advertise books in a variety of categories but especially those in your specific specialty. You want to know how the top sellers in your book category are structuring their trailers so that you can better decide whether to go along with the crowd or make a trailer that sets you apart from your competitors. By watching a variety of trailers for other types of books, you may get some good ideas for your particular book that will make it seem unique to potential readers. Oh, and you might also want to watch a few movie trailers as well. Hollywood has been successfully selling movies for decades; so you may pick up some good pointers from the experts.
Here are a few sites where you can watch some book trailers (and movie trailers). Note that I’m not saying these are good or bad examples, just examples to study:
http://www.booktrailersforreaders.com/
http://www.quirkbooks.com/stuff-categories/book-trailers
https://www.pinterest.com/librarygerbils/book-trailers/ (you have to follow the links to YouTube to watch the videos)
In the next post, I will explain step two: Hone your story.
What Comics Can Teach Us About Making Science Videos
Huh? Comics? Are you serious? You probably think I’ve taken leave of my senses….but bear with me.
One of my favorite non-fiction books is Understanding Comics: The Invisible Art by Scott McCloud. Despite its age (published in 1993), this book is one of the most creative and entertaining books I’ve ever read about visual storytelling. In this book, McCloud covers the history and theory of comics, using the comic book format brilliantly to make his points about this under-appreciated art form.
And did I mention that I don’t even particularly like comics? That should tell you just how great this book is.
I happened to see a reference to it somewhere (many years ago) and was intrigued by comments about how deeply the book explored the form and substance of storytelling as well as the history of “sequential art”. I ran right out to the nearest bookstore and bought it. I was not disappointed. I’ve reread it several times over the past twenty years or so and often recommend it to people.
Forget whatever you think you know about comics. Anyone who engages in any type of visual storytelling can learn something from this book…and be entertained at the same time. Even though it was first published twenty years ago, the content is timeless and perhaps even more relevant now, in the digital information age. Despite its topic and engaging delivery, Understanding Comics is a serious book. At its core, this book is about creativity. The information McCloud presents goes far beyond comics and can be applied to virtually any creative process, even those not involving visual formats.
The idea to use the comic format to write a book about the comic art form was clever and, moreover, was executed flawlessly. McCloud appears in the book in the form of a cartoon image with an engaging “voice”, which we (the readers) immediately accept as our guide through the world of comic art. We very quickly realize, after the first page or so, that the view of comics as simple-minded cartoons is based on very superficial features and not reflective of the artistic and intellectual processes underpinning the medium. As any writer or artist knows, creating something that tells a complex story but appears to be simple is very, very difficult. McCloud dissects the process of stripping things to their basic elements and reassembling them to tell a compelling story through the medium of “sequential art”. He articulates several theories and develops models about visual storytelling, such as the concept of “closure” and the six steps that comic book artists (and other artists) take in going from an idea to the final product.
If you care even a little about how the creative process works, you’ll like this book (and if you like comics, you’ll love it). For those of us interested in making science videos, however, books such as this reveal a lot about how we see things and how to convey abstract ideas so that others can also see them. Learning how to turn the abstract science concept into something concrete (and at the same time be entertaining or compelling) is one of our biggest stumbling blocks in creating effective science videos. Scientists also have particular difficulty in turning what they want to say into something a viewer wants to hear (and see). Understanding Comics provides a peek into another storytelling medium that can show us how we might overcome these barriers….or at least inspire us to try.