Cutaways Versus Insert Shots

Cutaways and insert shots are two film editing techniques that are used to connect scenes, provide context, and/or to add visual interest to a video. For example, an interview featuring a person talking for several minutes can be pretty boring. One or more cutaways, however, can be used to show what the interviewee is talking about, adding visual interest to the film. A cutaway might feature a plant, animal, landscape, map, animation, instrument or some other object or process being described during the interview.

Insert shots are also used to provide context in a video, often showing some additional detail in a scene. For example, a medium shot might show a scientist working in the laboratory and pipetting a liquid into vials. An insert shot showing a closeup of the scientist’s hands or the pipette tip would be filmed separately and inserted into the main footage. Such edits can enhance a video by providing a new perspective or additional detail not apparent in the main footage.

The scientist videographer must plan ahead for cutaways and insert shots by filming “b-roll” footage along with the main footage. Such preparation may take a bit more time during filming and some effort during editing but is well worth it in the end.

In the following tutorial, I describe these two techniques and show how to use them in iMovie to edit video footage.

How to Create a Videographic

I recently came across a Tweet from Climate Central that was illustrated with a striking videographic, which is a combination of graph and video. In this case, the graph showed where Earth’s accumulated energy (heat) ends up (land, sea, air), and it was superimposed on a video of ice floes floating on the ocean.

The idea behind such videographics is to create an attractive and memorable information product that catches people’s eye. The moving image draws your attention as you scroll through Tweets or surf through a website. My attention was definitely captured, and I took a closer look at the graph and the data it presented.

In addition to making your Tweets more visible and informative, videographics can be used on a webpage, as supplemental online material for a journal article, or for a scientific presentation. On a webpage, it can create an eye-catching visual that highlights a recent publication. More journals now accept videos and interactive graphics to accompany articles; a videographic can enhance an online article or be offered as a downloadable supplementary file. Judicious use of a videographic in a conference presentation or seminar can emphasize a key finding and make the point more memorable.

So, how do you create a videographic? It’s relatively easy if you know how to use Photoshop and a movie-editing program. Here are the steps:

1. Prepare your graph in any graphing program and save it as an image (jpg, png).

2. Open the image in Photoshop.

3. Use the “magic wand” tool to highlight the graph’s background and delete it.

4. Now save the graph with its transparent background as a .png file, which will preserve the transparency.

5. Import the new graph into iMovie (or other movie-editing program).

6. Import a video clip that illustrates what the graph depicts (clouds streaming across the sky, waves lapping on the shore, people walking).

7. In the timeline, add a ten-second segment (or whatever duration you choose) of the video. Add the graph to the timeline as a picture-in-picture image and resize/re-position as needed.

8. Export the video file and post it on your website or in a Tweet.

I made a tutorial showing exactly how to prepare your graph and then superimpose it on a video clip (see embedded video below or go to this link).

Basic Steps to Making a Science Video with a Smartphone

One of the biggest barriers for scientists to use video as a communication tool is the perception that video making is time consuming, expensive, and technically challenging. I know that this idea is out there not only because of comments from colleagues, but because this was my impression before I got involved in making videos. What I eventually learned was that advances in communication technology have made it possible for anyone to make a video—with inexpensive equipment and a minimum of time and effort. We now have (1) devices and software that make it ridiculously easy to create an effective and powerful video message and (2) the Internet where we can instantly share our knowledge globally.

To address this particular barrier, I’ve created a new tutorial that is designed to show the science professional just how easy it is now to create a video to share science. My goal with this brief tutorial was to demystify the video-making process for colleagues and students unfamiliar with it and to show how easy it is to plan, film, and edit a video with a smartphone (iPhone). I’ve emphasized the use of smartphones in this particular tutorial because: (1) most people already have one and know how to use it, (2) they have excellent cameras that can produce high definition video, (3) there are excellent movie-editing apps for mobile devices, (4) both the camera and editing software can be readily mastered with minimal training and effort, (5) their Internet accessibility facilitates sharing the video with others, and (6) filming, editing, and sharing a video is accomplished with a single device. Although other types of recording devices and more sophisticated editing software are available, they require somewhat more time and effort to master.

Here’s that tutorial (click here for a direct link):

Mangrove Scientists Gone Wild

What happens when mangrove researchers from around the world get together for a writing workshop in the Florida Keys? For one thing, they learn how to make a video about their research.

I recently attended the Mangrove and Macrobenthos Meeting (MMM4) in St. Augustine, followed by a workshop in the Keys to plan a series of papers about mangroves. At the workshop, I gave a brief tutorial on how to make a video to share science and then challenged the attendees to make a video about mangroves or some other topic of interest.

I began my tutorial with a tongue-in-cheek movie trailer—featuring some of the workshop attendees. I had been filming our drive from St. Augustine to the Keys and our field excursions with my iPhone. I used the footage to create a movie trailer in iMovie for iOS. The idea was to start off my tutorial with a fun example and to show how easy it is to film, edit, and publish a video about an event or other activity using a smartphone.

If you are a newbie videographer, you can use one of the iMovie trailer templates to produce a brief video about an event such as a conference or a workshop. It took me about an hour to create the trailer with the template (most of the time was spent screening the footage and deciding which to use). It’s a great way to advertise an event or to share activities with people who were not able to attend:

How to Create a Split-Screen Effect with iMovie and Screenflow

Have you watched a movie or a video in which two different scenes were played side-by-side on the same screen and wondered, “How’d they do that?” Well, it’s actually easier than you might think, especially if you use movie-editing software for non-professionals such as iMovie.

Split screen is a filmmaking technique that first was used in the movies to allow an actor to appear twice on screen….perhaps playing twins. Before digital technology, split screen was somewhat challenging to accomplish—even for professional filmmakers. But today it’s fairly straightforward with movie-editing software.

In the following video tutorial, I’ll show you step-by-step how to create a split-screen effect using iMovie (Version 10.1.1). There are limitations with iMovie, however. So I additionally show how to use the screen casting software, Screenflow, to edit imported video clips to create a split-screen effect. There are professional editing applications such as Premier Pro and Final Cut Pro that can also be used for this, but these programs have a much steeper learning curve. By comparison, user-friendly editing applications such as iMovie will let you do some pretty sophisticated effects in your video but don’t require advanced editing skills. Even a beginner can learn this editing technique in iMovie with just a bit of training.

If you already have iMovie or Screenflow, then this tutorial will help you learn how to do a split-screen effect. However, you do need to be familiar with the basics of editing with one or both of these applications before trying to apply the split-screen effect. You don’t have to be an expert, but you should at least know how to start a project in the application and import media. Direct link to video in case player window is not visible.

So there you have it. Really easy, right? Try using split screen in your next video and let me know how it worked out.