Put a Human Face on Science by Filming Your Research

In my latest series of posts, I’ve been focusing on why scientists and other science professionals should be using video to share their experiences and to explain why their work matters to society. One reason is to combat the false information about science topics (the Earth is flat, NASA faked the moon landing, vaccines cause autism, etc.) and the anti-science movement, which questions the need for research and the motives of scientists. Such groups are technically savvy and understand the power of video to spread their message.

Now I’m not suggesting that you take on these anti-science folks.

Instead, you can make a video highlighting why your research is important and at the same time show your enthusiasm and dedication to finding solutions to problems. In other words, put a human face on the science. Videos featuring women and minorities are particularly needed to help inspire a more diverse scientific community. The following video accomplishes that objective by interviewing a South African scientist talking not only about what she researches but what attracted her to science in the first place.

Another video showing a large team of scientists on an expedition to collect deep ocean cores counters the outdated idea of the lone scientist working in an isolated laboratory. The video features scientists from different countries working together, day and night, to accomplish their research goals. In addition, the video shows the great care the scientists take in collecting, storing, and analyzing their core samples. Such videos give a more accurate picture of how and where scientists work and the diverse makeup of scientific teams.

How to Film Your Science and Overturn Stereotypes about Scientists

In a previous post, I talked about how the public’s view of science and scientists is skewed toward the laboratory as a primary location where science takes place. I pointed out that for many scientists, their laboratory is a rainforest in Central America, a desert in the US Southwest, the bottom of the Pacific ocean, or a cave in Canada. Yet the layperson’s image is most often of a white-coated scientist working in a sterile laboratory (google “draw a scientist” and see what images you find).

To raise awareness by the public (especially prospective science students), more field scientists need to film where they do their research and post them on media-sharing sites. The video embedded below (Spelunking in Search of Antibiotics) is a good example. It is only two minutes long and required only a brief break during their field trip to film. Yet the message it sends is that scientists work in fascinating places and are often intrepid explorers seeking answers in the most remote corners of our planet.

Such a video is incredibly easy to film and edit with a smartphone. The following tutorial provides a few, basic tips (using an iPhone, but the tips are relevant for all smartphones):

How to Conduct an Interview While Filming a Video

As I’ve talked about before, conducting an interview is one of the biggest challenges the scientist videographer may ever face—especially at noisy venues such as a scientific conference. In a previous post, I described how I had conducted and filmed a series of interviews at a scientific meeting and pointed out what I had learned from the experience.

Now, I’ve created a short video that covers ten tips for conducting interviews while filming a video:

Help, I Want to Make a Video But My Topic Is Not Very Visual!

I recently received an email from a reader who was having difficulty figuring out how to make a video about his non-visual topic. He wanted to communicate his research on data technology but was at a loss as to how to depict this topic using video. I gave him some suggestions specific to his situation, but realized that there were likely others out there like him. So, I decided to make a tutorial that shows three ways to generate film footage about a non-visual topic. Here it is:

12 Filming Mistakes to Avoid

In the process of learning how to make a video, we all make rookie mistakes. That is, unless we are warned about them. I made a lot of mistakes when I first began making science videos. However, I avoided some of the most common filming errors by reading about them or watching tutorials. I recently gave a lecture to a university class about how to make a video with a smartphone. This particular science course requires the students to make a video about one of the topics covered in the course. One of the topics I always cover in these lectures is common filming mistakes.

When I finished the lecture and was walking back to my car, the thought occurred to me that I could use my lecture presentation (made with Prezi) to make a helpful video about avoiding common filming mistakes. Later, I recorded that part of my lecture about filming mistakes with the screencapture software, Screenflow, along with my voiceover. All I had to do was play my presentation fullscreen on my computer while Screenflow recorded the screen and my voice. I then edited the footage in Screenflow to trim out unwanted sections and to insert The Scientist Videographer intro/outro at the beginning and end of the video. It took about fifteen minutes. My point is that recording your lectures, seminars, or conference presentations is a really easy way to make a video.

If you have a presentation made in PowerPoint, Prezi, Keynote, or some other application, you should be able to use that as the basis for a video about your science topic. Some journals are even encouraging authors to use this approach to create a video abstract that will accompany their scientific article. So, it may be worthwhile to know how to make a video this way.

Here is the video I made: