You want to make sure the information in your science video (or other science communication product) is remembered. This video describes several ways to ensure that the content of your video is remembered (for best viewing, select the HD version and full-screen options (see menu bar at bottom of player window):
View or download the transcript of the video here (just select the arrow to see it full screen).
One of the biggest obstacles for scientists is explaining our work in everyday language. How do you know if you are succeeding? In the next post, I describe a tool that will allow you to quantify the readability/understandability of your language.