How to Increase Citations of Your Scientific Articles

We’re talking about science communication and motivations for scientists to reach a broader audience.  By a broader audience, I’m talking about scientists outside your field,  resource managers (who are often biologists, but do not typically read the scientific literature), students (K-12, undergraduate, graduate), the media, policy-makers, and the general public.  In the last post, I explained how a proven record of communicating science to a diverse audience is essential to meeting funding agency requirements (e.g., the Broader Impacts criterion required for proposals to the National Science Foundation).

In this post, I’d like to provide another incentive:  getting more citations and recognition.

google scholar citations

Most scientists are evaluated based on their publications and more specifically on the numbers of citations their publications receive.  One can argue that such indices are flawed and are not a good way to judge someone but the fact is that search committees and promotion review panels routinely examine the citation record and h-index of candidates.  If you have published a number of papers but they’ve not been cited (except by you and other co-authors), then the conclusion will be that your work is not making an impact on the field.  On the other hand, if your papers have been cited hundreds of times by scientists working in diverse fields, then your work is clearly of general importance to science.  Guess which outcome is going to put you at the top of the list of candidates or ensure your promotion?

This type of information can be acquired by examining the citation record, typically in the Thompson Reuters Science Citation Index (available online through the Web of Science).  Another growing data source for citation analysis is Google Scholar (in case you haven’t checked this out, GS citations does an excellent job of accurately compiling your citations).  The h-index is a measure of both number of publications and number of citations.  The h in the h-index means that a scientist has published h papers, each of which has been cited in other papers at least h times.  By the way, if you don’t have a clue about how many times your publications have been cited or what your h-index is, that’s like a student who doesn’t know their GPA (grade point average).  Without such information, you will not know how you stack up against your competition or whether you need to step up your game.

Bottom line…citations are important.  If people are unaware of your work, they won’t be citing it.  The more students and scientists in other fields who have heard of your research, the more citations you will get.  This is where science communication comes in.  A graduate student, for example, may be writing their first paper or research prospectus about a very specific topic but is looking for more general information to set the background for the study.  They will do a typical literature search but will likely also search on Google, especially if they cannot find a scholarly paper that provides the type of basic information they need to put their work into a broader context. Such information was only available in books when I was a graduate student, and I had to trek to the library and search the stacks for a good basic description of a habitat or a species, which simply was not available in single research articles (and even if it was, it was not written in everyday language that I could comprehend).  Nowadays, this type of basic information is everywhere on the internet, and students, in particular, are likely to search for it on the Web.

Let’s take a look at an example of how a non-technical communication product about a research effort can lead people to your technical articles, which they then will be more likely to cite in their technical paper.

First, I’ll use a text-based communication example.  Government agencies routinely produce science communication products geared toward general audiences.  The agency I worked for uses “fact sheets” to summarize information about a science topic or a recent research finding….written in everyday language.  I wrote several of these fact sheets, which turned out to be much more popular than any of my technical publications. One of these summarized my work on global change impacts on mangroves (a type of coastal wetland).  If you conduct a Google search on the terms global change and mangrove, my fact sheet pops up near the top of the list (see screenshot below).

Note that my fact sheet, unlike the scholarly articles listed above it, is available for free.  All one has to do is click on the link, and the viewer is taken to a webpage with the entire fact sheet, including a link to download a pdf of the article (see photo below).

The scholarly articles listed above it on the search page are all good sources of information about mangroves and global change, but you need a subscription to the journal (or pay $35 or more) to read it.  Which one do you think students, in particular, will be likely to read first?  As for citations, I provide several references to my own peer-reviewed journal articles at the end of the fact sheet as well as a clickable link to my email address so that whoever wishes to get copies of those scholarly articles can easily contact me (see photo below).

Not only will such non-technical articles lead people to your technical papers, but they will generally raise your scientific profile on the internet.  In the next posts, I’ll show how videos and other audiovisual items will make you visible when your text-based links will not.

9 thoughts on “How to Increase Citations of Your Scientific Articles

  1. Very interesting. Unfortunately, in the National Park Service, which produces a lot of technical bulletins by internal scientists, authorship is often not recognized. I think I will start my own website, write technical bulletins, and post them!

    • Thanks for the comment, Joy. But I wonder if you are allowed to publish (or post) technical works funded by NPS without NPS approval? I know that USGS would have required prior review and approval of any scientific information related to my area of expertise. This would not be true of work outside my field, such as this blog focused on videography, but definitely for anything technical to do with wetlands.

      If you are allowed to have a personal website, then you could list your publications or current projects and add “summaries” or “updates” about each one; I wouldn’t call them technical bulletins or anything that suggests NPS was the publisher.

  2. Pingback: Blogging Anniversary | The Scientist Videographer

  3. I have published a paper in a journal. Is there any way to transport it to Google Scholar? I want to see it in Google Scholar as well.
    Journal i published in, is open access for everybody.

    • Yes, this is simple. First, you need a profile in Google Scholar. Once your profile is established, GS will often find your papers and list them in your profile automatically. If it fails to find a paper you’ve authored, you can easily add it manually. Click the “add” button and then select “manual entry”. You fill in the citation information and save it to your profile.

  4. How can i increase citation of my article? please share any experience or advice.

    • As I explain in this blog post you commented upon, create multiple, online “pointers” to your article to make it more visible to more people. These may be images, factsheets, videos, infographics, slideshows, posters, or other media posted online and that contain a link to your article (more links raise ranking by search engines). Some authors are using social media (Twitter, Facebook) to spread the word about newly published papers–lots of information about how this works.

      When you write an article for publication, there are steps to take in crafting the title and abstract, called Search Engine Optimization (SEO), which essentially makes your article more attractive to search engines. For more on SEO for scientific articles, see this list of instruction by the publisher Wiley:

      The idea is that unless people know about your paper, they can’t cite it. All of the above suggestions will make your paper more discoverable by more people. Citations, however, are ultimately determined by the paper’s content, which is beyond the scope of my blog post.

  5. Greetings,
    I have google scholar profile from around two years. Eleven Papers are on my profile. But till now I didn’t received any citation for any article.

    I wanted to know is there technical problem or else?

    • Lack of citations could be due to a number of reasons—such as the journal you publish in may not be indexed by Thomson Reuters (Web of Science), which collaborates with Google Scholar to aggregate scholarly citation information. Or, your papers just may not have any citations yet–the more likely scenario. It may take some time for your papers to get on the radar of other scientists working in your field. As I point out in this post, people cannot cite your work if they are not aware of it. Scientists are now using various means, such as social media, to raise awareness of their work online. Here is a website that provides some good advice and guidelines to get started:

      Mistakes sometimes happen, however. You can always contact Thomson Reuters or Google Scholar to ask.

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