Communication Tools and Strategies for the 21st Century Scientist

When I was a beginning graduate student, I had only a vague understanding of just how important communication skills would be to me as a scientist. Like many students starting out, I thought science was mostly about doing the research, conducting experiments, and carrying out laboratory analyses. It really did not occur to me at that time that unless I effectively communicated my findings to others, all that work would be for nothing.

In addition, I had no inkling of how communication of information would change over my career. When I embarked on research for a master’s degree in 1973, there were no cell phones, no iPads, no personal computers, and no Internet. Just think about that for a moment. The communication technologies that dominate our lives today did not exist when I was a student.

Of course, communication skills are all important for a successful career in science; but how we communicate information has undergone a radical change in the past couple of decades, and even in the past few years. Those of us in science—whether research, teaching, or outreach—struggle to keep up with those changes. A growing number of scientists are developing strong communication strategies that take advantage of the new communication technologies—to raise their visibility within their fields (and beyond), to promote new publications, to develop new collaborations, and to crowdsource fund their research—to name a few ways.

I recently gave a seminar in which I talked about the new ways that scientists can communicate their work through digital media, online publishing, and social networking. I’ve decided to make that slideshow publicly available on the Prezi website. You can see it below in the embedded player window (select full screen for best viewing):

 

Create a Visual Abstract for a Research Article With This Template

visual_abstract_template_klmckeeDo you want to raise the visibility of your research articles but don’t know how? One way to make your work more visible online is to create a video or other visual description of your work and post it online. A text link to your paper may be buried on page 43 of a Google search, but a visual link (image or video) is likely to be ranked higher (and possibly featured on the first page of search results if there are few competing visuals on your research topic).

A number of journals and scientists are using video or visual abstracts to promote papers, but it can be a challenge to create a visual abstract from scratch. So I’ve been working on a template to help those researchers who would like to create a visual abstract for a journal article. I finally finished it and am making it available to everyone.

I created the visual abstract template with Prezi and posted it on the Prezi website where anyone can reuse it. You will need to set up an account (free) on Prezi (or purchase an upgrade if you want to work on your computer). The template has a basic design for a visual abstract and contains media and text placeholders, which allow someone to easily substitute their own material. Instructions are built into the template so that the user can follow along and understand how to modify the template and create their own visual abstract. There are tutorials on the Prezi website that provide additional instructions for using Prezi.

I’ve embedded a player window below so that you can view the visual abstract template (be sure to select full-screen for best viewing):

If you would like to use this template, go to this webpage and download it. Once downloaded to your account, you will be able to make whatever changes you like—even change the entire theme, if you wish.

You don’t have to acknowledge me as the source of the template (although that would be nice) but please consider retaining the link and embed code for the template so that anyone viewing your abstract will know where to find the template for their use.

More Resources and Guidance for Creating Visual/Video Abstracts:

1. The Scientist Videographer eBook (contains more in-depth guidance and tutorials on developing a visual abstract)

2. 8 Steps to a Good Video Abstract (another embeddable slide show with more dos and don’ts)

3. Getting Started with Prezi (official guide to using Prezi–good for beginners)

How To Get Your Research Paper Noticed: Update

Video abstracts or other visual media can help publicize a scientific article. After creating a mangrove_newphytologist_prezi“visual abstract” for a recent paper on the Prezi platform, we sent the URL to the journal with the suggestion that they might like to link to it. Turns out, they were very interested and within days had featured it on their website (see image at right). The journal has also indicated that they will promote the visual abstract and paper through their social media outlets. This is great news, as having the journal highlight our paper raises its visibility.

The take-home message here is that journals are looking for rich content, and those authors who provide it are rewarded with increased attention.

Even if a journal does not feature video/visual abstracts, authors can still post them online, as I did on the Prezi website (and made the presentation publicly accessible). I was surprised to see that our visual abstract on the Prezi website had over 100 views in just four days (before the journal linked to it).

I also created a video of the visual abstract by recording my computer screen while playing the Prezi slideshow. I uploaded the video to YouTube (see below), which should help broaden its visibility and also provides an alternative to the Prezi slideshow (which does not play well on some viewing platforms).