Building a professional identity is an important process that produces a distinctive image or brand—one that is uniquely yours and sets you apart. However, the process of creating and maintaining a singular identity can be challenging and intimidating, especially for those in the early stages of their science career.

Visibility, especially online, is key to constructing a professional profile in the 21st century. Video is an efficient and effective way to share information about your unique interests, skills, and abilities with the scientific community and, in the process, craft a strong professional identity.

Video can be used to (1) visually demonstrate your skills in a particular area of expertise; (2) verbally explain your career goals, research interests, or teaching philosophy; (3) increase the discoverability of your work products online; (4) make your journal articles more memorable; (5) produce an online repository of conference presentations and seminars; or (6) convey intangible qualities such as confidence, enthusiasm, and curiosity. Video can be a powerful tool for science professionals seeking to strengthen their reputation in a particular area or to facilitate a career transition.

I was recently invited to give a talk in a symposium focused on career development and professional “branding”. I put together a presentation entitled “How to Use Video to Strengthen Your Professional Identity in Science”. In the Prezi talk below, I explain how to use video to assist in the process of professional branding, whether you are in academia, government, or private industry, and provide several examples.

Here is the direct link to the Prezi file: https://prezi.com/70lzi9okehy-/how-to-use-video-to-strengthen-your-professional-identity/#