What To Do With All Those Research Photos: Tell a Visual Story

chasingmudsmallMany researchers, especially those of us who conduct fieldwork, have thousands of photos taken during the course of studies we have conducted—of field sites, equipment, procedures, study organisms, and people. Take the photo at left, for example. I took it during a helicopter survey of marsh sedimentation following the 2011 flood of the Mississippi River. The data we collected were ultimately reported in a couple of journal articles, here and here, but most of the photos remain unpublished.

Photos like this, however, are useful in documenting the conditions encountered during field trips, the procedures employed to collect samples, experimental setups, laboratory protocols, as well as many other aspects of the research. In this study, I additionally photographed each sample site from the air and on the ground, generating a visual record of the vegetation and landscape features.

Scientists most often use such research photos in presentations given at conferences or seminars and, to a lesser extent, in journal articles and book chapters. Some of us also share random images through social media (Twitter, Facebook, Instagram). In most cases, though, these photos simply sit in our files and never see the light of day. This is unfortunate, however, because such images represent important and potentially useful information.

How can we put our research images to better use?

There are many possibilities, but I’ll focus on two options in this post, which is to use photos to craft (1) a visual abstract that summarizes a journal article and (2) a narrative that delves into those aspects of research that are not typically described in a paper (the challenges you faced during the study, the importance of your work to society). In both cases, the researcher is able to visually amplify their work and share it with others.

Create a Visual Abstract

One way to use research photos is to augment a journal article with a visual abstract, which is a summary that uses images instead of text to briefly describe the findings of a study. Research photos can be combined with diagrams, graphs, animations, and text to provide a visually-rich overview of the study. These are images that enhance understanding of the research methods, study sites, potential applications, and other aspects, but are typically not included in journal articles because of page limitations and other constraints imposed by traditional formats (this may change to some degree with electronic publications).

A visual abstract can be created and published alongside the article as supplementary online material, on an independent media-sharing site, or on the author’s website. Once online, the visual abstract acts to attract attention to the paper and allows a deeper exploration of the research described in the text narrative. Most importantly, a visual abstract organizes your research photos to create a coherent narrative—something posting individual images of research cannot do as effectively.

A simple way to create a visual abstract is with a slideshow organized to take the viewer sequentially through each stage of the research. I’ve recently produced two visual abstracts using the presentation application, Prezi. These abstracts are designed somewhat like a poster or infographic, except instead of a static image, they are interactive.

PowerPoint, Keynote, or some other application might be used to create a visual abstract or infographic. I chose Prezi, however, because of its multi-dimensional, non-linear canvas, which lets you create an explorable document that also can be shared easily via a link or embedded in a website. With Prezi, you can arrange the “frames” in a single plane to create a pleasing overview and then use the “zoom” function to bring each frame into full view, creating a narrative.

There are many ways to design a visual abstract. The two examples I created used a simple design with one photograph acting as an anchor image and other images and text provided in frames positioned alongside the main image. I’ve embedded the two Prezi visual abstracts below.

The first visual abstract summarizes a paper to be published in the Annual Review of Marine Science. Even though this paper was a review, I was able to produce an informative visual abstract using photos (and diagrams) that illustrated various aspects of the review topic. The visual abstract distills the paper down to a few key points, which are covered in greater detail in the technical paper. Here is the direct link: http://prezi.com/dtfasu6khdti/?utm_campaign=share&utm_medium=copy&rc=ex0share

The second visual abstract summarizes a paper published in 2008 in the Smithsonian Contributions to the Marine Sciences. Although the paper was published seven years ago, the topic is still relevant. Unfortunately, the paper does not rank high in a Google search. Consequently, I decided to create a visual abstract to help raise the online visibility of the paper. My colleagues and I had taken hundreds of photos during that study that could be used to share information about the study location, the methods, the results, and the broader implications of the work. I selected the best ones and combined them with public domain images, graphs, and text to summarize the study. Here is the direct link: http://prezi.com/vaijezkevszk/?utm_campaign=share&utm_medium=copy&rc=ex0share

As I said, there are many ways to design a visual abstract. Here is another option, which I’ve made available as a free template on the Prezi platform. You can download it and then replace my images and text with your own.

After creating a visual abstract, you can send the link to colleagues or embed it on your website. The ideal approach is to create and post a visual abstract before or concurrent with publication of the paper. That way, the abstract can act like an advertisement for the pending publication and build a pool of potential readers. But there is no statute of limitations on visual abstracts, especially if you’ve got a library of photographs from previously-published studies.

Create a Visual Narrative

Although researchers in your field may be primarily interested in the technical aspects of your work, there is a larger audience of people who want to hear about what motivated you to conduct your study or what it’s like to conduct research on a tropical island in Belize. This group includes students, scientists in other fields, policy-makers, the media, and the general public. Scientists have compelling stories to tell that help others understand the nature of research as well as why scientific research is needed. Such stories are also helpful in getting the average person interested in science and in topics of critical importance to society.

A visual narrative, constructed with a series of photos, can be used to tell the “backstory” of a research project….an expedition to the Congo, for example (see below). Visual narratives can provide insights into a research project that typically do not make it into the journal article but are useful in conveying the challenges researchers faced in collecting samples, the beauty of the ecosystem under threat, or the broader impacts of the findings on society.

Such stories appeal to students and the general public and can get people interested in your research topic.

As you will see in the video below, the filmmaker used mostly still images to tell the story of how researchers from the Woods Hole Research Center studied the Congo River. This example shows that with some creative editing, photographs can be arranged to tell a powerful and effective story.

Some Practical Considerations

You may be wondering just how long does something like this take? In the case of the visual abstracts, the time required was about what it would take to put together a PowerPoint presentation. In fact, for the second visual abstract, I imported a PowerPoint slide deck, which I had previously used for a presentation, into Prezi and then simply rearranged the images and added text. You don’t have to use Prezi, but if you do, it is relatively easy to learn. If you already know how to use movie-editing software (iMovie Tutorial for iOS), creating a visual narrative of still images should not be overly taxing either.

Of course, to create a visual abstract or narrative, you must have the necessary images, and this takes planning. I got into the habit early in my research career of photographically documenting experiments and fieldwork. I made a list of photos I needed and then set aside time during a field trip to search out and snap those images. I took photographs not only of things related to my research but also of the plants, animals, soils, landscapes, and people I encountered. During long field expeditions (a week or more), I would typically spend an entire day just taking photographs. Back in the days of 35 mm film, however, I had to be somewhat parsimonious and carefully select what to photograph. Once digital cameras became available, I spent more time photographing—to document changes in the habitats I studied or to record visual features that might later prove useful in interpreting my results. Now, with phone cameras in our back pockets, it’s even easier to take, store, share, and reuse research photos.

As I’ve explained in a previous post, visuals can help make your research more visible online. Although you might present your research photos individually in an online repository, the viewer likely will have no understanding of what they are seeing or why it is important. I think it is much better to organize those photos to tell a story about your work. Visual abstracts and visual narratives are a great way to accomplish this.

Create a Visual Abstract for a Research Article With This Template

visual_abstract_template_klmckeeDo you want to raise the visibility of your research articles but don’t know how? One way to make your work more visible online is to create a video or other visual description of your work and post it online. A text link to your paper may be buried on page 43 of a Google search, but a visual link (image or video) is likely to be ranked higher (and possibly featured on the first page of search results if there are few competing visuals on your research topic).

A number of journals and scientists are using video or visual abstracts to promote papers, but it can be a challenge to create a visual abstract from scratch. So I’ve been working on a template to help those researchers who would like to create a visual abstract for a journal article. I finally finished it and am making it available to everyone.

I created the visual abstract template with Prezi and posted it on the Prezi website where anyone can reuse it. You will need to set up an account (free) on Prezi (or purchase an upgrade if you want to work on your computer). The template has a basic design for a visual abstract and contains media and text placeholders, which allow someone to easily substitute their own material. Instructions are built into the template so that the user can follow along and understand how to modify the template and create their own visual abstract. There are tutorials on the Prezi website that provide additional instructions for using Prezi.

I’ve embedded a player window below so that you can view the visual abstract template (be sure to select full-screen for best viewing):

If you would like to use this template, go to this webpage and download it. Once downloaded to your account, you will be able to make whatever changes you like—even change the entire theme, if you wish.

You don’t have to acknowledge me as the source of the template (although that would be nice) but please consider retaining the link and embed code for the template so that anyone viewing your abstract will know where to find the template for their use.

More Resources and Guidance for Creating Visual/Video Abstracts:

1. The Scientist Videographer eBook (contains more in-depth guidance and tutorials on developing a visual abstract)

2. 8 Steps to a Good Video Abstract (another embeddable slide show with more dos and don’ts)

3. Getting Started with Prezi (official guide to using Prezi–good for beginners)

How To Get Your Research Paper Noticed: Update

Video abstracts or other visual media can help publicize a scientific article. After creating a mangrove_newphytologist_prezi“visual abstract” for a recent paper on the Prezi platform, we sent the URL to the journal with the suggestion that they might like to link to it. Turns out, they were very interested and within days had featured it on their website (see image at right). The journal has also indicated that they will promote the visual abstract and paper through their social media outlets. This is great news, as having the journal highlight our paper raises its visibility.

The take-home message here is that journals are looking for rich content, and those authors who provide it are rewarded with increased attention.

Even if a journal does not feature video/visual abstracts, authors can still post them online, as I did on the Prezi website (and made the presentation publicly accessible). I was surprised to see that our visual abstract on the Prezi website had over 100 views in just four days (before the journal linked to it).

I also created a video of the visual abstract by recording my computer screen while playing the Prezi slideshow. I uploaded the video to YouTube (see below), which should help broaden its visibility and also provides an alternative to the Prezi slideshow (which does not play well on some viewing platforms).

How To Get Your Research Paper Noticed

unknownscientist_tomb_klmckeeLet’s face it. Most of us toil away in laboratories or in the field, and our efforts are not widely known or appreciated—even though we may be working on interesting topics or making solid contributions to scientific knowledge. Many of our scientific publications are read by just a handful of specialists and students in our fields (if we are lucky). One reason is that most papers are not highly visible—unless it is research that appears in journals such as Science or Nature and/or the media takes note. For most researchers, such attention rarely happens. Their work and papers remain mostly unnoticed—beyond a small circle of peers.

So if you don’t get your research published in Science or Nature, how do you make it more widely known?

Create Visuals That Point To Your Paper

As I’ve tried to emphasize in numerous posts on this blog, creating audio-visual communication products will help get your work noticed—by search engines and by people. Images, graphics, and video will put you on the first page of a Google search. People (even scientists) are more likely to click on an image or video compared to a text link. If you post multiple visuals online and each contains a hyperlink to the technical paper, you’ve created multiple pathways leading to your paper. The more people who become aware of your work, the greater the impact (and possibly more citations). Such science communications not only serve to advertise papers, they can: (1) attract top students/post-docs, (2) attract potential research collaborators, (3) be used to meet the broader impacts criterion in grant proposals to NSF or NIH, and (4) inform end-users such as resource managers or health-care workers, to name a few uses. For junior scientists just starting out, getting your work noticed early and more widely can greatly benefit your career.

Interactives and Infographics

I’ve emphasized video in this blog, but another option is to create an interactive presentation or infographic that summarizes your published paper. A few scientists are posting slide shows (for example, on Slideshare or Figshare), which explain and illustrate their research findings. Although such slide shows can be created with PowerPoint, there are newer applications, such as Prezi, that support creation of non-linear, multi-dimensional presentations, which resemble mind maps more than slide presentations.

If you’ve not heard of Prezi, it is a free, online tool (paid pro version provides added flexibility). Instead of the usual linear presentation format, Prezi uses a multi-dimensional canvas that allows you to zoom in and out as well as pan around whatever is displayed. I think Prezi is particularly useful for illustrating complex science topics, especially those involving different scales and hierarchies.  You can also create effective infographics with such software (see this amazing interactive featured on Astronomy Picture of the Day).

Example of a Visual Abstract Created With Prezi

I’ve been exploring how Prezi might be used to create an interactive, visual abstract of a journal article. To illustrate this idea, I created a visual abstract of a recent paper with Prezi (see player below).

For best viewing, select the full-screen option (lower right of window).

My visual abstract targets technical and semi-technical audiences and is fairly complicated with a lot of information and visuals. But it gives an idea of what is possible with this tool. Once a presentation is created, the embed code can be used to install the presentation on a website as I’ve done above. Instead of just listing publications, a scientist could display visual interactives where visitors could better see what their research is all about.

So if you are looking for ways to get your research noticed, you might try creating a visual abstract that you share online. For more about the h-index and citations, see this post.