16 Mistakes: Embeddable Slide Show

In a recent post, I covered 16 mistakes commonly made by first-time science videographers. Someone asked if I could produce a slideshow that covers the same material and could be embedded on other websites. So, I’ve uploaded a slideshow about the 16 Mistakes to Avoid When Making Your First Science Video on the website, Slideshare. There, you can get the embed code and install the slide show on your own website.

You can see how the embedded player looks below:

I also created a slideshow in Prezi, which is also embeddable. Note, however, that Prezi uses iframes for embedding, which are not supported on some websites without a plugin (e.g., WordPress).

How to Make a Book Trailer: Part Two

In this series of posts, I’m describing how to make a book trailer, which is a video designed to attract more readers to a storyboard_cover_klmckeetextbook, a novel, or some other written document. In the previous post, I talked a bit about how book trailers are being used in publishing and then began describing the steps I went through to create a trailer for my recently published ebook—The Scientist Videographer. I explained that the first step is to study other book trailers to get some good ideas and to figure out what style of trailer might work for your book.

In this post, I will cover the second step in the process.

Step Two: Hone Your Story. In this step, identify your core message and then select key elements from your book and organize them in a way that will intrigue a potential reader. What your message will be and the elements you select will depend on the specifics of your book. Begin by describing what your book is about. Strip it down to the essential story it tells (or what it teaches, in the case of a textbook). Strive to condense your story into a single sentence. In my case, I wanted to get across the message that the reader will learn how to make science videos (for various purposes), which will help them reach a broader audience with their science message.

Next, you want to outline some key elements from your book that will serve to deliver that core message. Here is the text I outlined, which was organized into four main segments:

1. Opening sequence

-A few visuals to get the viewer’s attention
-Book title and author

2. What the reader will learn:

-How to shoot your video
-How to interview
-How to edit your video

3. How the reader can use what they learn:

-Film scientific methods
-Film class field trips
-Create animations
-Create video abstracts for journal articles
-Record class lectures
-Create online lessons
-Develop outreach materials
-Explain current events or discoveries
-Raise your visibility and build an online profile

4. Ending sequence:

-Book title and tagline
-Where to buy the book and get more information

That list probably doesn’t sound very exciting to most people, but it would be to a scientist who wants to learn how to use video to deliver a science message. So think about those elements that are likely to excite your readers. You don’t necessarily need as many as I outlined. For an adventure travel book, you might hone your list to five intriguing statements, for example:

They traveled into the wilderness.

Where their knowledge and skills were tested.

Where perseverance was everything…

…and failure was not an option.

This summer—get ready to read..

[Insert title of adventure travel book]

Also, once the visuals and music are added, the words in your list will come alive. Note that I did not include every aspect of my book in the trailer—just a few tidbits that would convey the essence of the book. I planned to get my message across primarily with visuals, so I used minimal text and no voice over. This approach worked for me, but you might want to verbally explain (on camera or with a voice over) some aspect of your book or your motivation for writing it. Another idea is to have one or more people act out scenes from your book.

Also, I set a time limit of one minute (give or take a few seconds) to get my message across. Any longer, and most viewers will stop watching. By setting a time limit, you are forced to focus on the most important or intriguing aspects of your book and leave out things that are redundant or less interesting. You may find that setting a time limit for the trailer also will get your creative juices going (a topic I discuss in more detail in my book).

You can take the same outlining approach I used to identify key elements. Most authors are familiar with outlines and will find this approach most comfortable. However, eventually you are going to have to develop some visuals to compose your trailer. So if you can begin imagining those visuals as you outline, all the better. You can describe these visual elements in words or draw some simple scenes on your notepad to illustrate what you might include in the way of media in your trailer. I’ll expand on this point in the next post. For now, focus on honing your central message and identify what elements to use to deliver that message.

Can Video Improve Reproducibility of Experiments?

Most of us who are research scientists have had the experience of trying to reproduce studentcoring_klmckeeanother investigator’s experiment and failing. And if we admit it, we also sometimes have difficulty reproducing our own experiments (but rarely report it). In the biological sciences and especially in my field, ecology, reproducing the results of a study is difficult, if not impossible, due to the fact that we can rarely duplicate the precise conditions of the original experiment. Such is especially true of field experiments and even experiments conducted in a “controlled environment” such as a greenhouse. At least that’s always been my explanation for this non-reproducibility phenomenon.

Recently, there have been several news articles and blog posts about reproducibility of published scientific experiments. For example, two studies run by the pharmaceutical companies, Amgen and Bayer, showed that 70 to 90% of cancer studies published by academic scientists in reputable journals were not readily reproduced by other scientists assigned to repeat the experiments (see Reuters story for a summary and links). Those numbers are hard to believe, but such observations have prompted investigations into why so few studies are readily reproduced.

A recent paper proposed that one reason for the lack of reproducibility is weak statistical tests. Using a new method, Valen Johnson (Texas A & M) compared the strength of two types of statistical tests (read about the details in Nature News) and concluded that 17 to 25% of studies that use the common P-value of 0.05 may yield false results. Johnson suggests that the 0.05 cutoff, leading to false positive conclusions, may be the main reason for why subsequent experiments fail to reproduce the findings of the original study. In contrast, studies that use a P-value of 0.005 rarely fail to replicate. I’ve not read that paper but imagine that the news about the P-value of 0.05 will throw a lot of researchers into a tizzy.

example of methods video k.l.mckeeAnother hypothesis for non-reproducibility is offered by Moshe Pritsker (CEO of JoVE, the Journal of Visualized Experiments): lack of sufficiently detailed methods. His solution is for researchers to use video to publish scientific results (see his opinion piece in The Scientist). That is what JoVE publishes: peer-reviewed videos that are created from text-based research papers. The idea is that by showing experimental procedures and results in video rather than in (or in addition to) a written description, other scientists can more readily duplicate an experiment and confirm its findings.

Although JoVE is the only journal of its type, several other journals accept video as supplemental material, and such visual depictions of methods and experimental protocols should help to standardize techniques. My own experience is that even very detailed written descriptions of methods are not sufficient to allow someone else to replicate the study. Many important details are left out of the written description but that are readily visible in a video. How did the researcher position the sampling instrument? How hard or gently did they apply it? What did the field study site actually look like?

I’m obviously a big fan of video and its use in science. However, I don’t think video will necessarily eliminate the problem of non-reproducibility or that it can substitute for a well-written description. If you watch some of the free-access videos at JoVE, you see that the videos are really video abstracts (audio-visual summaries of the work) and that the text-based paper containing all the usual details and extended discussion of the results is published alongside the video. Both are necessary, in other words, for a full understanding of what was done, how it was done, what was found, and what it means.

My view is that video can be a critical element in research publications, but should be complimentary to the text in the same way graphs, diagrams, conceptual models, photographs, and other visualizations are in a more traditional article. That’s not to say that research cannot be reported entirely through the medium of video. Some types of research may lend themselves well to a video-type publication: new methods/standard protocols, descriptions of new species (or observed behaviors), and physical or biological phenomena that cannot be completely described in words.

Reading about how a heron uses bread as bait to catch fish is just not the same as seeing it (and some people will want visual evidence of a new or unusual phenomenon to accept it):

Whether video will affect reproducibility of studies must await further data. In the meantime, I think a better reason to use video is to more clearly depict methods and results and provide visual evidence of observed phenomena. In the past, video was usually out of the question for the average researcher because of the expense and skills required. Today, with inexpensive digital recording devices and simple but powerful editing software, anyone can create a reasonably good video to illustrate a method or other aspect of a research project.

In the next post, I’ll describe my own experience with respect to video and scientific methods.

I’m Not Interesting, But My Research Is

wesIf you are a scientist or graduate student, it’s likely that you agree with the sentiment expressed in the title of this post. What’s also likely is that you are totally wrong.

What other people find most interesting and what will hold their attention is a story—what motivated you to study armadillo penises, how you tried to impress your graduate advisor and almost destroyed his lab, or that a biology laboratory has an intricate social dynamic that eclipses its research complexities.

You can hear those stories and others at The Story Collider, which is a collection of podcasts by scientists, science journalists, and other interesting people, who talk about how science has affected them. The effort was co-founded by Ben Lillie and Brian Wecht. Theirs is part of a larger effort to help scientists connect with a larger audience beyond their peers. I’ve talked about this topic previously because it is a key concept in making videos about science. When someone trained in science tries to explain science to others, they often make the mistake of focusing on facts, data, and statistics and forget that what grabs people’s attention and holds it is a story.

The take-home message you will get from listening to a few of these podcasts is that it’s possible to get those science facts across by telling a story about how your work made a difference in someone’s life—yours or someone else’s. Another thing these podcasts do that many science videos fail to do is they make scientists seem likeable, interesting, and even funny. That is an important accomplishment. People won’t listen to your message or watch your video if they don’t like you. Telling a story makes a scientist sound human.

We can’t always tell a personal story, of course. Sometimes it just won’t work for a particular video project. Also, some of us may be constrained by our organizations as to the format, formality, and content of our videos. However, storytelling techniques can help us craft better science videos. I’ll talk more about that in later posts. For now, try listening to a few podcasts at the Story Collider to better understand how stories can make a science message come alive.

In the TEDMED 2013 video I’m embedding below, you’ll hear from Ben Lillie (co-founder and Director) and Erin Barker (senior producer) of Story Collider who talk about storytelling and why it’s so important in getting across a message about science.

How to Create a Science Video That Does Not Confuse Your Viewers

As I’ve explained in previous posts, scientists sometimes have a difficult time explaining science to non-scientists. The reason is that how we’ve been trained to convey information (technical descriptions) is not necessarily how our audience can understand it. Taking out the technical jargon helps but often is not enough. The solution is to step back from the data, the complicated graphs, the myriad details, and the boring caveats; then find the key message in all that mess and present it in a way that anyone, regardless of training, can understand and, most importantly, can relate to.

The following video created by Norwegian TV does precisely that. It is a brilliant depiction of the difference between trend and variation and subtly makes the connection to climate change data.

Take a look (select HD version and full-screen for best viewing):

The average person, lacking training in statistics, is often unclear about the difference between trend and variation (something that climate change deniers have exploited). However, a lack of training does not mean that the average person cannot understand these concepts, if explained clearly and in a way they can comprehend.

As a scientist videographer, it’s essential that you look at the information you wish to convey from the viewpoint of your target audience, not from your viewpoint. If you do that, I predict that your video will not only be more easily understood but will be more memorable.